IDCS : eBusiness - SWOT Analysis
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| GIANT HYPERMARKET (BRUNEI)
INTRODUCTIONS :
- 'GIANT' about zillions across in the world standard how to proving and spill their saliva try out smart but harder revealing what creatures there are, nevertheless around in 1944 Teng Family was founded the name brought and start in Malaysia official as business industry define through discounts store,grocery stores and immediate reasons hypermarketing(which the aims supermarket total fresh,alot and special daily stuffs),Added as we know Giant Hypermarket are one of big shopping place,buyed,retailer shop and place to promoting things,expo,events etc.
- In Malaysia, Giant is synonymous with everyday low prices, big variety and great value and recognised for offering the most vibrant, comfortable and
complete shopping environment.There also open their business marketing not just in Malaysia but also in Indonesia,Brunei Darussalam,Singapore and United Arab Emirates which is own by Diary Farms International Holdings(DFI).
STRENGTHS : - As a new comers in hypermarket shopping places in Brunei Darussalam now.Directly tremendous official opened at Tasik Rimba first branches and one of a kind masterpiece location surround by near local residents stats housing,school,departments,highway provides this all to attract every single skeleton of human to comes,hangout,buying,chill,meeting,event etc. - Its good in selling to what costumers need in daily,good quality brand and mid-class things quality. - Giant brand is growing. Interbrand ranked Giant as Malaysia's 11th Most Valuable Brand in 2007, and in 2008, the 12th Most Valuable Brand. Giant was awarded the Top Retailer in Malaysia and Best of the Best in Asia Pacific Retailers' Award for 2 consecutive years in 2007 and 2008. - The awards which is Giant success wining into sort of categories was two of the best are
- For the consumer, Giant has thrown its weight fully behind the Malaysian Government's programme to create smart consumers of Malaysians through continuous marketing innovations, which help them seek out the best value deals. In the past few months, Giant collaborated with the Government to launch numerous campaigns that effectively brought prices of daily essentials and consumables to even lower levels, including a Price subsidy campaign for Fresh Produce. As the leading hypermarket chain in Malaysia, this campaign was a first of its kind in the industry.
WEAKNESSES :
What does the company do poorly?
- Base on the questions,what surely aims from this hypermarket are there try to be the one of the best in marketing and business,the worst starts when opportunities making one company as retailer chain,giving a chances for other shop to open there business in the same one building and this result rent payment are too high and bit expand so this can cause the things from the shop itself mostly there increasing the value,costs and quality are not quite standard. - Somes of the things accurately are not lasting enough,probably about 87.9% are MADE IN CHINA in class D quality, so as we know there certain are good to use and wear.Different between electric goods shop and store with Giant there selling with sames brand but pricey buying through any Giant Hypermarket.These because there too much offering cheapest things especially in hardwares sections,electrical stuffs,toys so non of them a good in quality. - To mentions about electric use are too way much,how can we save the energy,why did'nt introduces with solar systems or why not using wind energy as the electricity supply,as i see inside the buildings permanently the bulb from the ceiling are not consider saving the electric stable but almost in maximum use. OPPORTUNITIES : - Iam surely there are great and successfully produce in new market,existing there own quality brand and cheapest price product such as in frozen food,household,kitchen stuffs,drinks,stationary and more are list such as : 
For smart price conscious consumers the Giant brand provides a broad range of every day items. The Giant brand offers consumers consistent quality and is the best value for money on the shelf. Most products are sourced and developed locally in view of Malaysia's abundance in raw material and manufacturing facilities.
The Giant brand features distinctive yellow and green packaging that is instantly recognisable and communicates practicality and dependability. Every product is backed by a quality guarantee and is always priced competitively in the category. All Giant Brand products are available in all Giant hypermarkets and supermarkets.
First Choice is a brand for the discerning consumers who buys premium or national brands and seek quality and innovation. The brand offers a comprehensive range, including innovative solutions that extend beyond the mainstream branded offers.
First Choice is clearly differentiated by the premium quality, superior design and distinctive packaging. Exclusivity of our brands allows us to ensure that the highest quality standards are achieved. First Choice products are available in Giant and Cold Storage Malaysia, as well as outlets in countries such as Hong Kong, Singapore, Taiwan, Indonesia, and Brunei.
Offers Malaysian shoppers a number of core, every day essential items at exceptional value. The brand offers consumers consistent quality at the lowest price and value for money. The No Frills brand features clean contemporary packaging that communicates practicality and dependability.
Every product is backed by a quality guarantee and is always the lowest price in the category. All No Frills products are available in all Giant hypermarkets as well as supermarkets.
Goodlife and Uncle Jack Brand has been a household name dated back to the Teng Family days. It is a brand alternative to leading brands with trustable quality and price.
- By doing this there can directly advertise through a flyers moves,televisions and the most powering people will capture is listening to Radio.yea,bit old school method but seems this apart of technology still can be useful.
- Inside the Giant Hypermarket Shopping building there also provide a wireless systems to free access internet through there computers for there customer,this is one of great getting people to visit and shopping.
- One of the good opportunities is local citizen can apply for a work,more employment are giving and offer.from what i'am researched why Giant open in Brunei is this because here there too much unworking so one of solving this problems there giving the chances with excellent salary threats.
THREATS
- Yep,there too much competition business going here example,in Brunei there already open the third branch as the main supermarket for Times Square,this invite mores good business for them but local did'nt get a chance to open business better than Giants.
- By looking where's Giant creates their own brands,customers now more choose and like to buy their brand so this can be losing our Brunei exchange money rates decrease,imports activity alot from Malaysian strongly enough this putting profitable to Malaysian but not for our own profit. - Bad in promotions and offer,by trusting the cheapest everyday methods,month sales,free gift resulting costumers too hydrated,blood pressures,confuse to buy the things sales suddenly just a mimic of the price its just look a sames as last month and everyday.
CONCLUSION
WHAT I GET FROM HERE,I KNOW HOW TO SET MY MONEY TO BUY AND SIMPLIFY WHICH IS GOOD TO EAT,WEAR,USE NOT TO MENTION ALL ARE BAD AND NOT GOOD IN QUALITY,BUT BE AWARE AS LONG IT'S BUSINESS AND IN BUSINESS WE ALSO NEED PLAY SAFE,SOMETIMES BIT LIE
BECOMES A SUCCESS BUSINESS MARKETING YOU SHOULD READY TO HANDLE INTERMS OF RISK,PROFIT,QUALITY AND RESPONS.
STRATEGY IN BUSINESS MARKETING IS ONE OF IMPORTANTS,COME UP WITH A NEW BRAND IDEAS,REVOLUTIONS THROUGH TECHNOLOGY ONLINES BUSINESS,CONSUMING A QUALITY FRESH,DAILY USE BY PEOPLE AND GREAT DEAL IN PRICES,OFFER,PROMOTIONS.
CHEERS.
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Checked.
ReplyDeleteList all the Giant's competitors and what they do well compare to Giant.